“It’s Either an AI or It’s Magic” | Dynatrace’s Dave Anderson


How do you sell an unbelievable AI product when people literally don’t believe it? James and Dynatrace’s Dave Anderson have a marketer-to-marketer mind meld about artificial intelligence.

“We’re selling to technology people that are quite skeptical. And often our customers will kind of go ‘that’s not AI.’ And then after awhile . . . they kind of go, ‘well, it’s either an AI or it’s magic.’”